Evaluation Masterclass Webinar: The Persuasive Evaluator

Taking Actionable Insights and Transforming Them into Compelling Stories That Overcome Resistance

Join us for a fast-paced one-hour virtual session on translating raw data into actionable, useful, and beautiful information! We’ll be covering the following topics:

The Neuroscience of Data Persuasion – How narrative structures engage brain chemistry to lower cognitive barriers and secure executive stakeholder trust.

Structural Data Storytelling – Implementing a 3-Act Narrative Architecture (Problem, Context, and Recommendation Tree) to turn reports into compelling data stories.

Pre-empting Resistance & Counterarguments – Building an airtight counterargument matrix to protect professional credibility and navigate organizational pushback.

This is part two of a two-part webinar series. Register for Part One here.

About the Facilitator:

Faten Hassaan, MSc is a published healthcare author, strategist, and Quality Improvement (QI) advisor.

For nearly twenty years, she has helped healthcare leaders improve system operations by leveraging data to drive high performance.

As the founder of Quality Improvement for Health Care Inc. qi4h.com, Faten specializes in data-driven approaches that drive large-scale system transformation while building organizational capacity, bridging frontline realities with executive mandates, and navigating stakeholder resistance.

Her extensive background, ranging from strategic system mapping to analyzing complex data patterns to identify anomalies, underpins her upcoming book Transforming Community Healthcare, Through Data Excellence, which comprises chapters on data accessibility and persuasive narrative structures.

Faten holds a master’s degree in Quality Improvement and Patient Safety, alongside Lean Six Sigma Black Belt and PMP certifications. She is dedicated to empowering evaluators and healthcare professionals to move past dense reporting to deliver credible insights that drive real systemic change.