Keynote session will be held from 9:45 AM—10:15 AM during the 2025 CES Ontario Virtual Conference
Between Speed and Substance: AI’s Place in Evaluation
Speaker: Ronit Novak
As AI tools promise faster ways to collect and analyze data, evaluators face new ethical and practical challenges. Drawing on real-world examples from media and creative industries, Ronit Novak explores how AI can be used thoughtfully, especially in qualitative work, through disclosure practices, data ownership considerations, and bias mitigation strategies. This keynote offers a grounded, human-centred approach to deciding when and how to use AI so that technology enhances, rather than undermines, evaluative integrity.
About the Speaker:
Ronit Novak is a Toronto-based creative director and strategist focused on the ethical and human-centred use of emerging technologies. As the founder of The Grain—a podcast, newsletter, and event series exploring the intersection of AI and creativity—she brings an interdisciplinary lens to how AI can be integrated thoughtfully across sectors, from media to policy and evaluation.